The Art of Game Marketing: Speak to Your Audience's Desires + The Intangible Value of Events
Knowing what to say is (almost) half the battle. Hello there, Today I wanted to share with you one of my favourite work-related things of...
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Michal Napora
- Aug 29
- 4 min
Wishlists aren’t converting as they used to? Is it the players fault or perhaps is it ours?
Based on chats with fellow devs, Twitter posts, and recent personal experience, it seems that those Steam Wishlists don’t convert as well...
275 views
Michal Napora
- Jul 2
- 4 min
Reddit AMA tips, tricks, and other uncategorised marketing thoughts
Hello there, Now that the “E3” season is over (or is it now officially known as “Summer of Games”?? Rebranding does take time - just ask...
184 views
Michal Napora
- Apr 10
- 4 min
Why press releases alone are no longer enough to announce your game + The definition of success
Topic 1: The days of announcing your game with just a press release are over Ok, so first up, a disclaimer. These are my thoughts, and my...
291 views
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