You’re only as good as your last asset | Demo as Early Access | I’m not who you say I am
Hello everyone, I thought that today instead of writing one big write-up, I’ll do 3 smaller write-ups. Just some loose thoughts on some...
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Michal Napora
Jul 315 min read
Don't Sell Yourself Short: The Dichotomy of Price Sensitivity
A dollar now is not worth the dollar from three years ago. Hello there! Without sounding too overly dramatic, from a financial point of...
234 views
Michal Napora
May 133 min read
POOLS: The case for having the demo up post release
Sometimes going against the trend can work out in your favour. Sometimes. Hello fellow student of the dark art of video games marketing,...
341 views
Michal Napora
Mar 85 min read
How to get more and better Steam reviews for your game
Quality is usually better than quantity, but a big quantity of quality is always welcome. Hello fellow game marketing peeps! Let's get...
1,680 views
Michal Napora
Sep 27, 20234 min read
The Art of Game Marketing: Speak to Your Audience's Desires + The Intangible Value of Events
Knowing what to say is (almost) half the battle. Hello there, Today I wanted to share with you one of my favourite work-related things of...
939 views
Michal Napora
Aug 29, 20234 min read
Wishlists aren’t converting as they used to? Is it the players fault or perhaps is it ours?
Based on chats with fellow devs, Twitter posts, and recent personal experience, it seems that those Steam Wishlists don’t convert as well...
335 views
Michal Napora
Jul 2, 20234 min read
Reddit AMA tips, tricks, and other uncategorised marketing thoughts
Hello there, Now that the “E3” season is over (or is it now officially known as “Summer of Games”?? Rebranding does take time - just ask...
234 views
Michal Napora
Apr 10, 20234 min read
Why press releases alone are no longer enough to announce your game + The definition of success
Topic 1: The days of announcing your game with just a press release are over Ok, so first up, a disclaimer. These are my thoughts, and my...
340 views
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