Michal NaporaSep 274 minThe Art of Game Marketing: Speak to Your Audience's Desires + The Intangible Value of EventsKnowing what to say is (almost) half the battle. Hello there, Today I wanted to share with you one of my favourite work-related things of...
Michal NaporaAug 294 minWishlists aren’t converting as they used to? Is it the players fault or perhaps is it ours?Based on chats with fellow devs, Twitter posts, and recent personal experience, it seems that those Steam Wishlists don’t convert as well...
Michal NaporaJul 24 minReddit AMA tips, tricks, and other uncategorised marketing thoughtsHello there, Now that the “E3” season is over (or is it now officially known as “Summer of Games”?? Rebranding does take time - just ask...
Michal NaporaApr 104 minWhy press releases alone are no longer enough to announce your game + The definition of successTopic 1: The days of announcing your game with just a press release are over Ok, so first up, a disclaimer. These are my thoughts, and my...