top of page
0 5 .
BLOG


I saw the algorithm, looks matter, and (in marketing) it’s all connected
Hello everyone, Well, wouldn’t you know - we’ve made it to 2025. Sure, we’re still some years away from flying cars and skateboards, but...
Michal Napora
Jan 284 min read
278 views


You’re only as good as your last asset | Demo as Early Access | I’m not who you say I am
Hello everyone, I thought that today instead of writing one big write-up, I’ll do 3 smaller write-ups. Just some loose thoughts on some...
Michal Napora
Sep 2, 20244 min read
377 views


Don't Sell Yourself Short: The Dichotomy of Price Sensitivity
A dollar now is not worth the dollar from three years ago. Hello there! Without sounding too overly dramatic, from a financial point of...
Michal Napora
Jul 31, 20245 min read
250 views


POOLS: The case for having the demo up post release
Sometimes going against the trend can work out in your favour. Sometimes. Hello fellow student of the dark art of video games marketing,...
Michal Napora
May 13, 20243 min read
354 views


How to get more and better Steam reviews for your game
Quality is usually better than quantity, but a big quantity of quality is always welcome. Hello fellow game marketing peeps! Let's get...
Michal Napora
Mar 8, 20245 min read
1,839 views


The Art of Game Marketing: Speak to Your Audience's Desires + The Intangible Value of Events
Knowing what to say is (almost) half the battle. Hello there, Today I wanted to share with you one of my favourite work-related things of...
Michal Napora
Sep 27, 20234 min read
965 views


Wishlists aren’t converting as they used to? Is it the players fault or perhaps is it ours?
Based on chats with fellow devs, Twitter posts, and recent personal experience, it seems that those Steam Wishlists don’t convert as well...
Michal Napora
Aug 29, 20234 min read
340 views


Reddit AMA tips, tricks, and other uncategorised marketing thoughts
Hello there, Now that the “E3” season is over (or is it now officially known as “Summer of Games”?? Rebranding does take time - just ask...
Michal Napora
Jul 2, 20234 min read
241 views


Why press releases alone are no longer enough to announce your game + The definition of success
Topic 1: The days of announcing your game with just a press release are over Ok, so first up, a disclaimer. These are my thoughts, and my...
Michal Napora
Apr 10, 20234 min read
346 views
bottom of page